Bruce Frank is willing to go to great lengths to create a total entertainment experience at the Rock Hill Galleria.
His Revolutions complex at the backside of the mall will have a bowling alley, a sports lounge with a bank of big-screen televisions, a two-story laser tag arena and water from Brooklyn.
The waters not for drinking. It will be used to mix the pizza dough.
Everyone knows the best pizza is made in Brooklyn, said Frank, the president and CEO of Frank Theaters which is based in Jupiter, Fla.
Construction of the $7 million complex is underway in the section of the mall that once was one of the malls major anchor retail spaces, housing Brendles and Steve & Barrys.
Frank hopes Revolutions will be open by early fall, shortly after the back-to-school rush.
While everything is under one roof, Frank boasts many of his offerings could stand on their own.
The Red Brick Grille, patterned on Houstons restaurant chain, will have about 80 menu items in addition to flatbreads and pizzas made with the Brooklyn water.
Everything is fresh-made, he said.
Theres Angus beef burgers, chicken, mahi-mahi tacos, ribs, steaks, salads with homemade dressing and slow-cooked pork sliders.
The bar features 24 craft beers, he said.
The sports section will have stadium seating, 25 flat-screen televisions and a projection screen thats 180 inches in diameter. There will be an electronic ticker with sports scores.
For the enthusiast, thats where they will want to be, he said.
The game room will have 60 games with redemption tickets. Games will rotate every 90 days, he said.
There is also a bowling boutique, with 24 lanes with automatic scoring and automatic bumpers.
On weekend evenings, there will be either live bands or disc jockeys, he said.
With so much variety, Frank said the average patron will spend about 4 1/2 hours at Revolutions.
You dont want to leave, he said. We are a destination, not an impulse.
Construction of Revolutions will finish three major projects at the Galleria. J.C. Penney did a complete renovation and expansion of its store. Belk built a new front entrance, expanded its footprint, and is completing a renovation of its space.
This should help mall shopping, Frank said. It is a place for one parent to oversee the kids while the other shops.
Kirk Williams, spokesman for Cypress Equities which owns the Galleria, said the company has seen retail sales jump when it adds an entertainment complex to its mix of offerings.
Williams predicted the mall and Revolutions will do well because of the amount of retail centered on Dave Lyle Boulevard.
This will bring people back to the mall, Williams said. Revolutions also will attract a wide range of ages, he said. Thats what we are excited about.
Williams said Revolutions is just one of several planned improvements. He said Cypress Equities is considering bringing another sit-down restaurant to the Galleria, as well as making other cosmetic improvements.
Phase one of the Revolutions renovation is for 42,000 of the available 60,000 square feet. Frank said his company is looking to see whats hot at a November national trade show before filling the remaining space.
Rock Hills Revolutions is one of 25 Frank Theaters projects either underway or planned this year.
The company is developing two similar offerings nationally: Revolutions, which combines bowling, dining, sports and late-night entertainment, and the CineBowl & Grille, which combines a multiscreen movie theater with bowling and a restaurant. Frank Theaters currently operates a CineBowl & Grille at Murrells Inlet near Myrtle Beach.
The focus on a broader entertainment experience is the latest venture for the 107-year-old company. The family company was founded in 1906 with the emphasis on creating nickelodeon theaters. Silent films, often 10 to 15 minutes long, could been seen for a nickel. Talking pictures came in 1927. The company was one of the first to have multiple screens at one theater.
Howard Davis of Strikers Family Sportscenter in Rock Hill said how much Revolutions affects his bowling alley will depend on how its managed.
Its called a fun-entertainment center in our business, Davis said. Its for the more casual bowler. We will continue to focus on our avid and league bowlers and maintain our clean, family-friendly atmosphere at Strikers.
Don Worthington • 803-329-4066